Sprout Social Cost
How much does it cost to purchase and implement Sprout Social?
What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Software price
Sprout Social offers three main pricing plans: Standard, Professional, and Advanced. The Standard plan starts at $99 per user per month, the Professional plan is $149 per user per month, and the Advanced plan is $249 per user per month. There is also a Premium plan available for larger enterprises, with custom pricing based on individual needs.
Plans compared
The Standard plan includes features such as social content calendar, all-in-one social inbox, and basic reporting. The Professional plan adds features like competitive reports, chatbot automation, and custom workflows. The Advanced plan includes features such as advanced listening and trend analysis, a social advocacy tool, and custom URL tracking parameters.
Plans fit
The Standard plan is best suited for small businesses and startups looking to manage their social media presence effectively. The Professional plan is ideal for growing businesses and agencies that require more advanced social media tools. The Advanced plan is tailored for larger enterprises and corporations with complex social media needs.
Other cost
Implementation cost for Sprout Social can vary depending on the complexity of the setup and the size of the business. On average, implementation costs for small businesses can range from $500 to $1,000, while larger enterprises may pay upwards of $5,000 for implementation. Customization costs are optional and can range from $1,000 to $5,000 based on business size and requirements. Training costs vary as well, with small businesses typically spending around $500 for training, while larger enterprises may invest up to $2,000.
One time fees
Sprout Social does not require any specific hardware or servers for setup. There are no one-time fees associated with the software. However, businesses may incur additional costs for data migration, API integrations, or premium support services.
Alternatives compared
When comparing Sprout Social with alternatives like Hootsuite, Buffer, and Socialbakers, Sprout Social falls in the mid-range in terms of pricing. Hootsuite offers plans starting at $19 per month, Buffer starts at $15 per month, and Socialbakers pricing is available upon request. While Sprout Social may be more expensive than some alternatives, it offers a comprehensive set of features suitable for businesses of all sizes.
Verdict
Sprout Social is competitively priced within the social media management software market, offering a range of features to cater to businesses of various sizes. While it may be more expensive than some alternatives, the pricing is justified by the robust set of tools and capabilities it provides. On a scale of 1 to 100 for pricing, Sprout Social would be rated around 85 for its value compared to competitors.
