Pardot Marketing Automation cost

How much does it cost to purchase and implement Pardot Marketing Automation?
What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?

Vice Professor Asked on March 30, 2019 in Customer Management.
Add Comment
1 Answer(s)

    Here is the real break down cost of Pardot Marketing Automation implementation:

    Pardot Marketing Automation License cost:
    Pardot Marketing Automation pricing is largely based on the per user per month subscription model. The company offers three separate editions:

    • The Standard plan cost $1,000 per month
    • The Pro plan cost $2,000 per month
    • The Ultimate plan cost $3,000 per month

    Customization cost:
    Customization cost is significantly more complex to calculate than licensing cost as it depends on functional requirements and specific needs. Here are few key items that effect customization cost:

    • Data elements you need to track and present with a dashboard/reports.
    • Dashboard, management and operational reports that are needed.
    • Workflows and how complex they are.
    • Forms to collect additional data.
    • User Interface changes.

    Data migration cost:
    Data migration cost derived from your current software, amount of data, complexity of data, availability of data migration tools and gaps between your current system and you new system. Migrating from excel spreadsheets can also cost a lot of time and money.

    Training cost:
    Training cost derived from the training approach that you select for your organization:

    • End-user training.
    • Group/Department training.
    • Video /self training.
    • Train the trainer approach.

    Other implementation cost:
    You are welcome to add additional cost to assist the IT community when trying to evaluate the real cost of Pardot Marketing Automation implementation.

    Pardot Marketing Automation Vs. Alternatives

    Marketing Automation Software
    / per month
    • Small Business
    • Mid-Size Business
    • Large Enterprises
    CRM software solutions
    /per month
    • Small Business
    • Mid-Size Business
    • Large Business
    Sales & Marketing Automation software
    /per month
    • Small Business
    Integrated Cloud Business Software
    /per month
    • Small Business
    • Mid-Size Business
    • Large Enterprises
    Recruitment Agency Solutions
    / per month
    • Small Business
    • Mid-Size Business

    Vice Professor Answered on April 12, 2019.
    Add Comment

    Your Answer

    By posting your answer, you agree to the privacy policy and terms of service.