Insightly Cost
How much does it cost to purchase and implement Insightly?
What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Software price
Insightly offers three pricing plans: Plus, Professional, and Enterprise. The Plus plan is priced at $29 per user per month when billed annually, the Professional plan is $49 per user per month when billed annually, and the Enterprise plan is available at a custom pricing.
Plans compared
The Plus plan includes features such as pipeline management, mass email campaigns, and custom sales processes. The Professional plan offers additional features like workflow automation, advanced project management, and role-based permissions. The Enterprise plan provides advanced customization, dedicated account management, and SSO support.
Plans fit
The Plus plan is suitable for small businesses and startups looking for essential CRM features. The Professional plan is ideal for growing businesses that require advanced project management and automation capabilities. The Enterprise plan is best for large enterprises with complex customization needs and dedicated support requirements.
Other cost
Implementation costs for Insightly vary depending on the complexity of the setup and customization required. On average, small businesses may spend around $2,000 to $5,000 on implementation, while larger enterprises might invest $10,000 or more. Customization costs can range from $500 to $5,000 based on the extent of customization needed. Training costs typically start at $500 for small businesses and can go up to $2,000 for larger enterprises.
One time fees
Insightly is a cloud-based CRM software and does not require any specific hardware or servers. There are no significant one-time fees associated with using Insightly, making it a cost-effective solution for businesses.
Alternatives compared
When compared to alternatives like Salesforce, Zoho CRM, HubSpot CRM, and Pipedrive, Insightly offers competitive pricing plans with a good balance of features. While Salesforce may be more expensive for larger enterprises, Insightly provides a cost-effective solution with essential CRM features. In terms of pricing, Insightly is rated 85 out of 100 compared to its competitors.
Insightly Cost Pricing
Insightly Cost employs a per-user, per-month pricing model, billed annually. The “Value Metric” is primarily the number of users requiring access to the CRM. Insightly offers different tiers with varying features and capabilities.
| Number of Users | Estimated Annual Cost (Plus Plan) | Estimated Annual Cost (Professional Plan) | Estimated Annual Cost (Enterprise Plan) |
|---|---|---|---|
| 1 | $348 | $588 | $1,188 |
| 10 | $3,480 | $5,880 | $11,880 |
| 100 | $34,800 | $58,800 | $118,800 |
Plans Compared
Insightly Cost offers three main plans: Plus, Professional, and Enterprise.
Plus: The entry-level plan includes lead and contact management, project management, advanced reporting, and pre-built business dashboards. However, workflow automation is not included, which is a significant limitation for many businesses. Professional: This plan includes all Plus plan features, plus lead assignment and routing, workflow automation, and AI Copilot. Workflow automation is a key differentiator. Enterprise: The highest tier includes all Professional plan features, plus sandboxes, products, price books, quotes, comprehensive audit logging. SSO (SAML) is also only available on the Enterprise plan.
The “Feature Gate” that triggers an upgrade is the need for workflow automation and AI Copilot, pushing users from the Plus to the Professional plan.
Pricing Fit
Plus: Best suited for small businesses with basic CRM needs and limited budgets. It’s a starting point but feel incomplete without automation. Professional: Ideal for professional services firms, agencies, and SMB ops teams (10–100 users) that need CRM + project delivery handoff in one platform. This plan offers a good balance of features and cost. Enterprise: Designed for larger organizations requiring advanced features, security, and customization options.
Time to Value (TTV) is relatively quick, especially with the step-by-step guidance and onboarding checklist provided by Insightly.
Hidden Costs
Beyond the per-user subscription fees, potential hidden costs include:
One-time technical setup fees. Data migration costs, especially for complex migrations. Training costs for users to learn the system. Third-party integrations for functionalities like dialer/calling. Insightly Marketing and Insightly Service are separate products with separate billing.
Renewal Caps: Expect annual increases to subscription costs, which should be factored into long-term budgeting.
Alternatives Compared
| Competitor | Starting Price (Per User/Month) | Key Features | Notes |
|---|---|---|---|
| Salesforce Sales Cloud | $25 | Extensive enterprise features, scalability | Higher implementation costs |
| HubSpot CRM | $20 | Free version available, marketing automation | Limited features in free version |
| Zoho CRM | $14 | Low-cost, integrated project management | Good for smaller SMBs |
| Pipedrive | $12 | Pipeline management focus | Data and analytics tools not be sufficient for larger organizations |
TCO Calculation
A 3-Year Total Cost of Ownership (TCO) calculation for Insightly Cost compared to the industry average:
Insightly Cost (50 users, Professional Plan): Annual Subscription Cost: $29,400 Estimated Implementation Cost (including data migration and training): $5,000 Ongoing Support & Maintenance (15% of annual subscription): $4,410 Total Year 1: $38,810 Total Year 2 (assuming 5% renewal cap): $30,870 Total Year 3 (assuming 5% renewal cap): $32,413.50 3-Year TCO: $102,093.50 Industry Average (50 users): $150,000 – $450,000
Insightly Cost offers a lower TCO compared to many enterprise-level CRMs like Salesforce.
Insightly Cost Verdict
Insightly Cost can be a worthwhile investment, particularly for small to medium-sized businesses seeking a balance between functionality and affordability. Its strength lies in its integrated approach to CRM and project management.
In 2026, AI automation and AI agents are increasingly influencing pricing strategies. Insightly’s AI Copilot, available in the Professional and Enterprise plans, offers features like natural-language queries, email summarization, and automated email drafting. As AI capabilities become more integral, Insightly adjust its pricing to reflect the added value of these features, potentially introducing usage-based pricing for AI services or bundling them into higher-tier plans. The increasing importance of AI will likely lead to further differentiation between plans based on AI functionality.