RE: Marketo Lead Management Cost

How much does it cost to purchase and implement Marketo Lead Management?
What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?

admin Vice Professor Asked on March 30, 2019 in Customer Management.
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1 Answers

Here is the real break down cost of Marketo Lead Management implementation:

Marketo Lead Management License cost:
Marketo Lead Management pricing is largely based on the per user per month subscription model. The company offers three separate editions:

  • The spark plan cost $895 per month
  • The standard plan cost $1,795 per month
  • The select plan cost $3,195 per month

Maintenance and support cost:
Maintenance cost is around 20% per year for the on premises solution. There is no cost for the Cloud/Web-based solution.

Installation cost:
On premise solution usually requires a few hours server installation and if the software is also installed locally on every machine that you need to add a local installation time as well. Cloud/Web-based solution doesn’t require installation.

Customization cost:
Customization cost is significantly more complex to calculate than licensing cost as it depends on functional requirements and specific needs. Here are few key items that effect customization cost:

  • Data elements you need to track and present with a dashboard/reports.
  • Dashboard, management and operational reports that are needed.
  • Workflows and how complex they are.
  • Forms to collect additional data.
  • User Interface changes.

Data migration cost:
Data migration cost derived from your current software, amount of data, complexity of data, availability of data migration tools and gaps between your current system and you new system. Migrating from excel spreadsheets can also cost a lot of time and money.

Training cost:
Training cost derived from the training approach that you select for your organization:

  • End-user training.
  • Group/Department training.
  • Video /self training.
  • Train the trainer approach.

Other implementation cost?
You are welcome to add additional cost to assist the IT community when trying to evaluate the real cost of Marketo Lead Management implementation.

Marketo Lead Management Vs. Alternatives

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Recruitment Agency Solutions
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Vice Professor Answered on April 12, 2019.
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