Marketo Lead Management Cost
How much does it cost to purchase and implement Marketo Lead Management?What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Software price
Marketo Lead Management software offers various pricing plans starting from $895 per month for the basic package. The cost can go up to $3,195 per month for the Enterprise package. The pricing also varies based on the number of contacts in the database.
Plans compared
Marketo Lead Management provides three main plans: Select, Prime, and Ultimate. The Select plan starts at $895 per month and includes essential features such as email marketing and lead management. The Prime plan, priced at $1,795 per month, offers advanced features like A/B testing and lead scoring. The Ultimate plan, which costs $3,195 per month, includes features such as advanced reporting and revenue cycle analytics.
Plans fit
The Select plan is ideal for small businesses and startups looking for basic lead management tools. The Prime plan is suitable for growing businesses that require more advanced marketing automation features. The Ultimate plan is best suited for large enterprises and global organizations that need comprehensive marketing and analytics capabilities.
Other cost
Implementation costs for Marketo Lead Management can vary depending on the complexity of the setup and customization required. On average, businesses can expect to spend between $5,000 to $20,000 for implementation. Customization costs may range from $2,000 to $10,000 based on the specific needs of the business. Training costs can add an additional $1,000 to $5,000 per business size/type.
One time fees
Marketo Lead Management does not require any specific hardware or servers for setup. However, there may be additional costs for data migration, integrations with other systems, and ongoing support. These one-time fees can range from $1,000 to $5,000 depending on the requirements of the business.
Alternatives compared
Compared to its alternatives like HubSpot, Pardot, and Eloqua, Marketo Lead Management is positioned as a premium solution with higher pricing. While HubSpot offers plans starting from $50 per month, Marketo’s starting price is significantly higher at $895 per month. However, Marketo provides more robust features and capabilities for enterprise-level businesses.
Verdict
Marketo Lead Management is considered a higher-priced solution compared to its competitors, but it offers advanced features and customization options suitable for large enterprises. With a pricing grade of 75 out of 100, Marketo is a comprehensive marketing automation platform that caters well to businesses looking for sophisticated lead management tools.
