How much does it cost to purchase and implement Marketo?
What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Here is the real break down cost of Marketo implementation:
Marketo License cost:
Each license cost around $250 per user per month.
Customization cost is significantly more complex to calculate than licensing cost as it depends on functional requirements and specific needs. Here are few key items that effect customization cost:
Data migration cost:
Data migration cost derived from your current software, amount of data, complexity of data, availability of data migration tools and gaps between your current system and you new system. Migrating from excel spreadsheets can also cost a lot of time and money.
Training cost derived from the training approach that you select for your organization:
Other implementation cost?
You are welcome to add additional cost to assist the IT community when trying to evaluate the real cost of Marketo implementation.
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