Constant Contact Cost
How much does it cost to purchase and implement Constant Contact?What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Software price
Constant Contact offers two main pricing plans: Email and Email Plus. The Email plan starts at $20 per month for up to 500 contacts, with the price increasing as the number of contacts grows. The Email Plus plan starts at $45 per month for up to 500 contacts. Both plans offer discounts for prepaid 6-month and 12-month subscriptions.
For different business sizes, the pricing varies significantly. For example, for 1,000 contacts, the Email plan costs $45 per month, while the Email Plus plan costs $70 per month. For 10,000 contacts, the Email plan costs $195 per month, and the Email Plus plan costs $335 per month.
Plans compared
The Email plan includes features such as customizable templates, list segmentation, tracking and reporting, and more. The Email Plus plan includes all the features of the Email plan, plus features like dynamic content, surveys, polls, and more advanced e-commerce marketing tools.
Plans fit
The Email plan is best for small businesses and startups that are looking to engage with their audience through email marketing. The Email Plus plan is more suitable for growing businesses and larger enterprises that require more advanced marketing tools and features.
Other costs
Implementation of Constant Contact is relatively straightforward and can be done without any additional costs. However, for businesses looking for customization, the expected cost can range from $100 to $500, depending on the level of customization required. Training costs can vary but typically range from $100 to $300 per session, depending on the size and type of business.
One-time fees
Constant Contact does not require any specific hardware or servers for implementation. There are no one-time fees associated with using the software. However, businesses may incur additional costs for add-on services such as design services or marketing consultations.
Alternatives compared
When compared to alternatives like Mailchimp, AWeber, GetResponse, and Sendinblue, Constant Contact is competitively priced, especially for businesses with smaller contact lists. While some alternatives may offer more advanced features in their basic plans, Constant Contact’s ease of use and customer support make it a strong contender in the email marketing software market.
Verdict
Constant Contact offers a cost-effective solution for businesses looking to engage with their audience through email marketing. While it may not have the most advanced features compared to some competitors, its pricing and ease of use make it a solid choice for small to medium-sized businesses. On a pricing grade scale of 1 to 100, Constant Contact would score around 80 for its affordability and features offered.
