Act-On Cost
How much does it cost to purchase and implement Act-On?What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Software price
Act-On pricing starts at $900 per month for the Professional plan, which includes basic marketing automation features. The Enterprise plan, which offers advanced features and customization options, starts at $2,000 per month. The pricing varies based on the number of contacts in the database and the level of support required.
Plans compared
The Professional plan includes features like email marketing, lead scoring, and basic automation workflows. The Enterprise plan offers additional features such as advanced reporting, A/B testing, and CRM integration. The pricing difference reflects the additional capabilities and support provided with the Enterprise plan.
Plans fit
The Professional plan is suitable for small to mid-sized businesses looking to automate their marketing processes without extensive customization. The Enterprise plan is best suited for larger companies with complex marketing needs, multiple integrations, and a larger database of contacts.
Other costs
Implementation costs for Act-On can range from $2,500 to $10,000 depending on the complexity of the setup and integrations required. Customization costs may vary but typically start at $5,000 for tailored solutions. Training costs can range from $500 for basic training to $2,000 for more in-depth training sessions.
One-time fees
Act-On does not require specific hardware or servers for implementation. However, there may be additional costs for onboarding and setup assistance. There are no significant one-time fees associated with using Act-On.
Alternatives compared
Compared to alternatives like HubSpot, Marketo, and Pardot, Act-On is positioned as a mid-range option in terms of pricing. While it may not be as feature-rich as some of its competitors, it offers a balance of functionality and affordability for businesses looking to scale their marketing efforts.
Verdict
Act-On offers competitive pricing compared to top marketing automation software providers. With a pricing grade of 85 out of 100, it provides a good value for businesses seeking marketing automation solutions with a range of features and scalability options.
