Software price

Oracle Eloqua offers different pricing plans based on the number of contacts you have. The starting price for up to 10,000 contacts is around $2,000 per month. For 10,000 to 50,000 contacts, the price increases to approximately $4,000 per month. The cost for 50,000 to 100,000 contacts is about $6,400 per month. Enterprise pricing is available for over 100,000 contacts, and you would need to contact Oracle for a custom quote.

Plans compared

Oracle Eloqua offers different plans such as Standard, Enterprise, and Account-Based Marketing. The Standard plan includes basic marketing automation features, while the Enterprise plan offers advanced features like lead scoring and advanced analytics. The Account-Based Marketing plan focuses on B2B marketing strategies.

Plans fit

The Standard plan is suitable for small to medium-sized businesses looking to automate their marketing processes. The Enterprise plan is best for larger companies that require more advanced marketing automation capabilities. The Account-Based Marketing plan is ideal for B2B companies looking to target specific accounts with personalized marketing campaigns.

Other cost

Implementation costs for Oracle Eloqua can vary depending on the complexity of the setup and customization required. On average, implementation costs can range from $5,000 to $20,000 for small to medium-sized businesses. Customization costs for Oracle Eloqua are typically around $10,000 to $30,000, depending on the level of customization needed. Training costs can range from $500 to $2,000 per user.

One time fees

Oracle Eloqua does not require specific hardware or servers, as it is a cloud-based software. However, there may be additional one-time fees for data migration, integration with other systems, or consulting services. These costs can vary but typically range from $2,000 to $10,000.

Alternatives compared

Compared to other marketing automation platforms like HubSpot, Marketo, Pardot, and Act-On, Oracle Eloqua is positioned as a more enterprise-level solution with robust features for large-scale marketing operations. While Eloqua may have a higher price point, it offers advanced functionality and scalability for global enterprises.

Verdict

Oracle Eloqua is considered a premium marketing automation software with a higher price point compared to some of its competitors. However, it provides advanced features and customization options suitable for enterprise-level businesses. Considering the pricing, features, and target market, Eloqua can be rated around 85 out of 100 in terms of pricing competitiveness.