RE: Marketo Cost

How much does it cost to purchase and implement Marketo?
What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?

administrator Vice Professor Asked on July 3, 2024 in Customer Management.
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1 Answers

Software price

Marketo offers different pricing plans based on the needs of the business. The pricing for Marketo starts at $895 per month for the basic plan, which includes essential marketing tools. The price can go up to $3,195 per month for the advanced plan, which includes additional features like AI-powered analytics and ABM.

Plans compared

Marketo offers three main plans: the Basic, the Pro, and the Elite. The Basic plan starts at $895 per month and includes email marketing and lead management tools. The Pro plan is priced at $1,795 per month and includes additional features like social media marketing and A/B testing. The Elite plan, priced at $3,195 per month, includes advanced analytics and ABM capabilities.

Plans fit

The Basic plan is suitable for small businesses and startups looking for essential marketing tools. The Pro plan is best for growing businesses that need advanced marketing features. The Elite plan is ideal for large enterprises and global companies looking for comprehensive marketing solutions.

Other cost

Implementation cost for Marketo can vary depending on the complexity of the setup, but it usually ranges from $5,000 to $25,000. Customization cost can also vary but typically starts at $10,000 for small businesses. Training cost for Marketo can range from $500 to $2,000 per user, depending on the business size and level of training required.

One time fees

Marketo does not require specific hardware or servers for implementation. However, there might be additional costs for integrations with other tools or platforms. There are no significant one-time fees associated with using Marketo.

Alternatives compared

Compared to alternatives like HubSpot, Pardot, and Eloqua, Marketo is positioned as a premium marketing automation solution with a higher price point. While Marketo offers advanced features, it may be more expensive than some competitors.


Marketo is considered a higher-priced marketing automation software compared to its competitors. While it offers advanced features and capabilities, the cost may be prohibitive for small businesses or startups with limited budgets. On a pricing grade scale of 1 to 100, Marketo would score around 75 for its pricing compared to competitors.

Vice Professor Answered on July 3, 2024.
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