RE: iContact Cost

How much does it cost to purchase and implement iContact?What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?

administrator Vice Professor Asked on July 3, 2024 in Email marketing.
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1 Answers

Software price

iContact offers three pricing plans: Base, Pro, and Enterprise. The Base plan starts at $15 per month for up to 500 subscribers, the Pro plan starts at $30 per month for up to 3,000 subscribers, and the Enterprise plan is customizable for larger organizations.

Plans compared

The Base plan includes essential email marketing features such as list segmentation and A/B testing. The Pro plan adds on more advanced features like automation and landing pages. The Enterprise plan offers custom solutions, dedicated support, and advanced reporting.

Plans fit

The Base plan is best suited for small businesses and startups with a limited subscriber base. The Pro plan is ideal for growing businesses that require more advanced marketing features. The Enterprise plan is tailored for large enterprises with specific needs and a larger subscriber base.

Other cost

Implementation cost for iContact can vary based on the complexity of the setup and customization. On average, small businesses may spend around $500-$1,000, while larger enterprises could invest $5,000 or more. Customization costs can range from $500 to $2,000 depending on the extent of customization required. Training costs may vary from $100 for small businesses to $500 for larger enterprises.

One time fees

iContact does not require specific hardware or servers for setup. However, there may be additional costs for services like email template design or migration of existing data. These one-time fees can range from $100 to $500 depending on the scope of the project.

Alternatives compared

Compared to alternatives like Mailchimp, Constant Contact, and GetResponse, iContact’s pricing is competitive for small to medium-sized businesses. While Mailchimp may offer a free plan for basic features, iContact provides more robust options at a similar price point.


iContact offers a range of pricing plans to cater to businesses of all sizes. With competitive pricing and a good set of features, iContact is a cost-effective solution for businesses looking to scale their email marketing efforts. On a pricing grade scale of 1 to 100, iContact would score around 85 for its affordability and value compared to its competitors.

Vice Professor Answered on July 3, 2024.
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