RE: Active Campaign Cost
How much does it cost to purchase and implement Active Campaign?What is the break-down cost of licenses, maintenance and support, installation, customization, data migration and training?
Software price
Active Campaign offers four pricing plans: Lite, Plus, Professional, and Enterprise. The Lite plan starts at $9 per month for up to 500 subscribers, the Plus plan starts at $49 per month for up to 1,000 subscribers, the Professional plan starts at $129 per month for up to 2,500 subscribers, and the Enterprise plan’s pricing is customized based on the number of subscribers.
Plans compared
The Lite plan includes email marketing, sending newsletters, and marketing automation. The Plus plan adds on features like CRM with sales automation, contact and lead scoring. The Professional plan includes site messaging, attribution, and predictive sending. The Enterprise plan offers custom reporting, custom mailserver domain, and in-depth onboarding.
Plans fit
The Lite plan is best for small businesses and startups. The Plus plan is suitable for growing businesses that need more advanced marketing automation features. The Professional plan is ideal for established businesses looking for advanced marketing and sales automation. The Enterprise plan is tailored for large corporations and global enterprises with complex marketing needs.
Other cost
Implementation costs for Active Campaign vary based on the complexity of the setup and range from $500 to $5,000. Customization costs for the software are optional and can range from $1,000 to $10,000 depending on the business size and requirements. Training costs also vary, with basic training starting at $500 and more advanced training programs costing up to $2,000.
One time fees
Active Campaign does not require any specific hardware or servers for setup. There are no additional one-time fees associated with using the software.
Alternatives compared
Compared to other marketing automation platforms like Mailchimp, HubSpot, and Marketo, Active Campaign’s pricing is competitive for the features offered. While it may not have the brand recognition of some competitors, Active Campaign provides robust automation capabilities at a lower price point.
Verdict
Active Campaign offers a range of pricing plans to cater to businesses of all sizes. With its feature-rich offerings at competitive prices, it provides good value for money compared to its competitors. I would give Active Campaign a pricing grade of 85 out of 100.
